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3 Supplement Sales Trends in 2016

People discussing supplement trends.Coasting on the nutritional supplement market over the next five years will require focused targeting of key consumer groups and specialized supplementation. In other words, the market has slowly diverged from the catch-all health boosts and general weight loss. That’s not to say that the weight loss supplement segment has dropped, but rather that others are gaining a considerable foothold.

According to the market research firm, Packaged Facts, there are four major trends to anticipate between now and 2020. Of those, the top three are:

  • Gender-specific supplements, primarily those geared toward women.
  • Digestive supplements and probiotics.
  • Supplements for multicultural or specific ethnic groups.

Gender-specific supplements are expanding, especially in the subcategory of pregnancy and prenatal supplements. Targeting this demographic requires an understanding of expectant mothers, where they seek reputable information, and their number one priority of baby safety. Previously, public figures have been used to sway opinions. However, more and more mothers are looking for a sincere and genuine mother-to-mother recommendation.

Digestive health is another hot category, with sales up 21% in the last year. Probiotics especially have dominated as a supplement segment due to the increasing spread of information concerning man-made foods and the potential harm of gluten for some people.

As for nutritional supplements among certain ethnic groups, it remains a largely untapped potential. In the African-American population, supplement sales are higher among Baby Boomers and those in a management or other professional occupation. For Hispanics, the trend is similar, with more use from those who have obtained a degree or some form of higher education.

InterHealth is your partner for staying on top of these supplement sales trends as the new year approaches and into the future. We want to provide you with the tools to succeed, including the highest quality supplement ingredients on the market.

The clinically studied and safe ingredients we offer span the supplement market from weight management to mood health, sleep support, or healthy aging. Among our most well-known ingredients are UC-ll® and Meratrim®.

UC-ll® supports mobility and joint flexibility with undenatured type-II collagen taken in a 40mg dose only once per day! It has been featured in recent articles as an example for the increasing health benefits and profitability of collagen.

Meratrim® studies have shown positive results, with up to an 11lb weight loss in eight weeks. It’s four times more effective than diet and exercise alone, according to three clinical studies.

For more information about either of these two InterHealth supplement ingredients, what else we offer, or supplement trends, call us at 1-800-783-4636.

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This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.