6 Tips for a New Product Launch

Is your nutrition company working on the next big thing? Get in line. Every company has a product development team doing that very same thing, so you better have a game plan that’ll set you apart. It’s more than a press release or featured article in the daily news. You need to put the time, effort, and money into this launch to truly make the product creation worthwhile.

If you’re planning a new product launch, incorporate these six tips to be more effective:

1. Focus on a single, specific buyer. It’s not enough to know your target audience. You need to understand the persona of your perfect customer or consumer. What is their life like? What needs do they have? How will your nutritional product fit in? Talk to those people. Ask them what they want, and figure out how to approach them through marketing and outreach.
2. Refine your new product message. To get the most out of a press release and the rest of your marketing plan, you need to be able to constrict your product’s central message to a single core statement. Which are the most important aspects and why? How does this fit into the overall story of your company?
3. Recruit beta testers. Nothing is perfect the first time. No press release is free from error. No product message strikes the right chord with everyone. That’s why it’s important to share the product launch message and product itself with trusted team members and beta testers in the public. See how it performs and make adjustments before the official release.
4. Set realistic but high goals. It’s important for a product launch to set a high ceiling, either in the number of sales or leads over a finite time. Map out what numbers you’d like to see in the first week or month. Remember, a ceiling should be out of reach unless everything goes perfectly, while a goal is the reachable level that may only require 85% or 90% success rate.
5. Become an authority. Whatever your product niche, develop content to show your authority within the field. For instance, if you create a new weight loss supplement, set a foundation of SEO copy about weight loss to show your expertise and begin funneling in the right kind of traffic to your web site.
6. Select your channels carefully. More channels to share your product launch doesn’t mean more traffic, leads, or success. In fact, the wrong channels might stir up negative responses. Research where your competitors have the largest support and what they are doing to maintain it.

With these six tips in your mind and written into your plan, you are ready for a successful product launch!

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