Weight Management
It seems so easy: eat less, exercise, and maintain a healthy body weight. Yet 66% of Americans are overweight or obese. To be successful one must adopt a permanent healthy lifestyle, which should include a balanced diet combined with moderate exercise. Becoming more active, eating better, eating less and seeking additional help through safe and efficacious functional food, beverages and dietary supplements can support weight loss and assist in maintaining a healthy weight.
Nutrition Business Journal estimated consumer sales for weight loss pills in 2006 of $1.6 billion and $2 billion for weight loss meal supplements. Weight loss and weight management products will continue to be among the top items consumers purchase. However, in order for this category to grow, it is important for companies to understand the consumer and consumer’s lifestyle. As consumers start to demand more functionality and convenience in their weight loss products, increasing sales in this segment is dependent on providing consumers with an expanding variety of pills and functional food and beverages.
Choosing ingredients from reputable companies, like InterHealth, provides an important level of quality and safety assurance. Two of our flagship ingredients, Super CitriMax® and ChromeMate® have been the subject of numerous clinical and preclinical studies and can truly help people lose weight safely and effectively. The ability of Super CitriMax to increase fat burning is one of its most important mechanisms of action. Clinical research shows that Super CitriMax, a natural fruit extract standardized to 60% (—)-hydroxycitric acid (HCA), can burn fat and has been granted a patent for its ability to effectively oxidize fat. Clinical research on Super CitriMax also shows that it can suppress appetite and reduce caloric intake, which is important since managing caloric intake is a popular and effective way of losing or maintaining healthy weight. Super CitriMax is tasteless, colorless and odorless and Super CitriMax and ChromeMate are GRAS affirmed and can easily be incorporated into different product modalities.