Food & Beverage
While continued demand from health-conscious consumers means increased sales of functional food and beverages, to ensure that your product becomes the functional food or beverage of choice, it is imperative that your product stands out from the competition. Inclusion of innovative science-backed ingredients that have insignificant or no impact on the overall taste profile of the finished product can help ensure the success of your product. The functional foods market in the United States is expected to grow 21% by 2015, reaching a value of more than $8 billion in the U.S. alone.
Like all of InterHealth's nutritional ingredients, our GRAS ingredients that have been designed to be added to foods and beverages, are scientifically researched and tested to ensure their safety and efficacy.
The appeal of functional foods and beverages
Food and beverages are often more readily embraced by consumers because they can be incorporated into almost any lifestyle. Everyone needs to drink water on hot days or while working out, so by adding dietary ingredients to beverages in order to create functional food and beverages, people are simply switching out a plain water bottle for a sports drink or snack bar.
Super CitriMax® benefits for food and beverages
With nearly 70% of adults in the United States mildly to severely overweight, it's no wonder that one of the fastest-growing ingredients for functional food and beverages is Super CitriMax®. It is used to suppress appetite and help with weight loss. This patented natural fruit extract is derived from the South Asian Garcinia cambogia fruit that is sometimes called tamarind. Super CitriMax® patent-protected Garcinia cambogia extract supplies 60% hydroxycitric acid (HCA) that is bound to calcium and potassium molecules, making it highly soluble for consumers' bodies.
Learn more about Super CitriMax® in your products!