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How to Promote Your Supplement Through Email Marketing

Email Marketing InforgraphicEmail marketing is an important function in most businesses. Whether you own a clinic, a gym, or a specialized practice, email marketing can be the key to keeping in contact with your clients. Below you will find a few tips and tricks to use email marketing in your business. Keep in mind you can always make your emails uniquely yours by adding your spin on works and images. Let’s take a look at how email marketing can benefit you!

Increase Sales with Targeted Demographics

Email marketing is unique in that you cannot reach people unless you have their email address. As a company, you should have an arsenal of emails that you have collected from events when people come into your office, or more. If you haven’t collected your customers’ emails, we highly suggest you start doing so as it’s the most important element within email marketing.

Email marketing can help you increase sales. Since the emails you’ll use provide a direct connection to your current customers, you have the perfect pool of individuals that are interested in engaging with what you have to say. Email marketing is the perfect place to highlight new products or services to your current clientele, to educate them, and to bring them back through the door! It’s also an effective method to drive new business, as you can entice prospects with details about your company, your services, and the differentiation you provide versus your competition.

What to Include In Each Email

There is no formula for email marketing, but there are some tricks that have been proven to increase the return on this form of marketing. Even better—email marketing is measurable and cost effective, so you can quickly see the results of a well-executed email.

  1. Include an Infographic
    Pictures are significantly more likely to be looked at longer than words in an email. Whenever possible when describing your company or supplement, include an infographic or image.
  2. Call to Action
    Always tell people what to do. If you don’t include a call to action, they won’t know how to follow through on the purpose of the email. Include a coupon and tell them to come in and use it or share your new product and tell them exactly where to click to buy. This will make the process seamless for the customer and increase the sales for you.
  3. How-to Video
    If you’re using email marketing for a gym, including a how-to video is an easy way to make future customers comfortable with you and your trainers. This can translate to more people walking through the door. Plus, video marketing is one of the top ways to get people involved with your business, so start now!

Don’t let email marketing intimidate you, start today! To learn more about our products and InterHealth visit us online at www.interhealthusa.com.

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This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.