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5 Tips for Effective Gym Design

5 tips for effective gym design

Are you looking to update your current gym design? Or are you starting from scratch as a new gym owner? Either way, the design of your gym is a critical part of whether it is successful or not. Consumers have a lot of options when it comes to their gym and thus take into consideration many factors when deciding where to go. Take the following tips into consideration as you work towards your goals as a gym owner as well as those of your customers:

  1. Consider New Colors. When designing your gym, the colors you use are very important. Currently, bright orange is a popular option as it conveys energy. While a fun and surprisingly versatile color, it’s important not to overdo it, as with any color. If you are looking for a color palette to explore, consider earth tones. Earth tones convey friendliness and are welcoming and highly versatile. Another option is a white palette, which looks clean, fresh, and is easy to add accenting color to. That being said, white is difficult to maintain, which is a key component of consideration as you design your gym.
  2. Keep it simple. We know that some gym spaces can feel tight or overcrowded, which makes a simple design extremely important. Work with the space you have to create a simple and clean area.
  3. Know your audience. There are a few gym design elements that can be universal, but knowing your audience will give you the specific elements you need for success. Where are you located? Is it suburban, rural, or urban? Do you offer several group classes, or none? Do you offer special services or hours? And subsequently, what type of customer are you looking for? There are no right or wrong answers, but you must focus in on your target audience if you are to properly design your gym.
  4. Think outside the box. Depending on your audience and goals as a gym owner, you have some flexibility in how you design your gym. Lining up machines in rows may not be the best option for you. Take a moment to consider your goals and what kind of layout and design will provide the experience you desire for your customers.
  5. Incorporate social elements. Regardless of the size of your gym, it could be highly beneficial to incorporate social elements into the design. This includes options such as a juice bar, coffee shop, health store, lounge area, community room, game room, etc. More and more people are looking for opportunities to connect different parts of their lives, and making exercise more social is one of those amazing opportunities!

Do you plan on selling supplements at your gym? If so, consider adding products with ingredients from InterHealth. With a wide range of clinically tested and researched products available, InterHealth has something for you and your customers! Learn more about our brands here and contact us at 1-800-783-4636 today with any questions.

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