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Jumpstart Your Product Marketing Through Customer Education

Whether you are creating a new health product or are trying to revamp an old one, developing an engaging marketing message around that product is important. This can be done in several ways, but there is an underlying facet that is often overlooked: customer education. Not only do your customers want a great product, they want to understand it. They also want to understand you, the brand, the business, the manufacturer; everything associated with the product. In the health industry, this is especially true. Today’s savvy health consumer already has a broad knowledge-base, but they want to know what you bring to the table. What sets you apart? What can I learn from you? How can I benefit from purchasing your product? Read More

Tips for Getting Your Health Product on Store Shelves

When you have a quality health product, getting it in front of people is an important way to increase sales. If you have a smaller market presence or are just starting out with your business, this could be difficult. We’ve got a few tips to help get you started on creating a plan to help get your health product on store shelves.    Read More

Talking about Weight Loss with Your Client

Weight loss is a sensitive subject. Even though your client has come to you so you can help them lose weight, it can still be a difficult topic to discuss in depth. Here are some tips for discussing weight loss goals and challenges with your clients: Read More

Simple Ways to Help Your Clients Stay Motivated

A solid workout routine and a healthy, balanced diet both play an important role when it comes to supporting weight loss, but they aren’t the only factor! Motivation is a crucial component to your client’s weight loss success. Here are some simple ways to help your weight loss clients stay motivated to reach their goals: Read More

Helping Your Clients Choose the Right Supplement

Supplements are a great option for clients who are looking to enhance their healthy lifestyle. However, choosing the right supplement can sometimes seem daunting. With so many products and manufacturers to choose from, your clients might not know where to begin. Here are a few simple guidelines they should keep in mind in order to make a decision they can feel good about: Read More

The Ingredients You Need for a Successful Supplement

Growing your company can be incredibly exciting, but it can sometimes feel a bit nerve-wracking. For supplement manufacturers, expanding their product line can be a great way to reach new consumers and grow their brand and business. As with any new venture, there is a certain amount of risk that comes along with this expansion. If you’re considering taking the leap and developing a new product, here are a few things to keep in mind before you get started: Read More

6 Ways to Give Clients a Nutritional Boost

Nutrients are any substance – vitamins, minerals, fats, carbohydrates – that supply beneficial nourishment to the human body. The key word is “beneficial” because there are so many food ingredients that don’t offer any benefit and, in fact, act as a detriment to healthy living. These are most prevalent in packaged, processed foods. Read More

The Importance of Flexibility Training

For many of your clients, their fitness goals extend well beyond simply losing weight. Often, they also want to feel better, too. Of course, increased stamina and strength can play an instrumental role in improving overall health and well-being. However, it is also important to include flexibility training as part of any regular fitness routine. Flexibility training offers its own unique range of benefits, while also supporting a healthier and more active lifestyle. Here are just a few of the ways that flexibility training can benefit your clients: Read More

A Guide to Helping Clients with High Blood Pressure

Hypertension, aka high blood pressure, can lead to stroke or heart attack. In fact, 7 in 10 adults are at a greater risk due to lack of physical activity and poor eating habits. Even among the younger generations, high blood pressure affects overall health in a negative way. Therefore, many people are searching for answers on how to lower blood pressure. Because your brand, company, or clinic operates in the health industry, you are one of the sources those people will seek for help. Read More

Improving Athletic Performance and Recovery with ZMA®

Athletes have incredible determination and an ability to motivate themselves each and every day, but that doesn’t mean they don’t use outside guidance and advice. Some even have a designated trainer to help them prepare for a big marathon, game, or competition. Read More