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Helping Clients with Seasonal Affective Disorder

Have you ever heard of the winter blues? It’s a real thing! In fact, it’s a chemical imbalance in the human body, and it can affect 10 to 20 percent of the population. That means you could appeal to 10 to 20 percent of the population, a large group of potential clients, by acknowledging and helping conquer this condition. In particular, you can target clients and customers in the northern regions because it is more prevalent further north in the country. Formally, the “winter blues” is called Seasonal Affective Disorder (SAD). There are a number of clues and symptoms you can help a client observe, including: An abnormal change in appetite and weight A decrease in energy Heaviness in the arms and legs Fatigue Sleeping longer and still feeling tired Problems with concentration Irritability Increased sensitivity Avoiding social situations If a client brings any of these symptoms to your attention, you can help them beat the winter blues. The first step is informing them about SAD, which can be an instant form of support. The next step is being able to offer them solutions. SAD may be treated in a number of ways which help reduce or eliminate symptoms. The […] Read More

Capitalizing on Financial Incentives for Better Health

Health and wellness can come without a huge price tag, a fact that many people make the mistake of doubting. If your health company can establish that it’s true, you will benefit from the loyalty of the financially savvy customer. And these days, more and more people are focusing on finances, particularly within the realm of health. So, how do you use financial incentives to encourage better health? Like many questions in the health industry, the answer begins with education. You must educate your patrons and help them discover the ways to save financially while improving their health. Here are just a few examples: Gym Membership – Several studies have found that people who paid more than $50 in gym membership attended fewer than five times each year. That’s $10+ each time. Gyms could change membership perspective by saying that a member should try to attend at least one time for every dollar spent. That way, the cost of membership is less than $1/day! Preventative Health – Doctor visits are expensive, even with insurance coverage. Being ill also means paying for medicine, potentially missing work, and losing income. Because of the financial risk, people should invest in preventative health measures […] Read More

Rock Gyms Scale Other Fitness Trends

The gym addition of rock climbing walls came about in the late 1980’s and early 1990’s, representing an exotic and unique challenge for those looking to train or simply get off of the typical machines. Indoor rock climbing was inspired by the outdoor predecessor, but with an added level of safety and a friendliness to beginners. Spotters worked for the gym and helped give pointers to those who had never tried to climb before. Handholds made routes up the wall clearer without reducing the challenge. Indoor Rock Climbing Benefits There are many benefits to indoor rock climbing which have encouraged its rising popularity among patrons and its increased presence in gyms across the country. Reduced Cost – An athlete needs only him or herself when making an indoor climb, as opposed to renting or buying expensive equipment, paying for gas to travel, or investing in park passes. Accessibility – With indoor rock climbing, one only needs to drive a handful of minutes to a local gym. Whereas, outdoor climbing requires participants to lug gear to a cliffside or mountain range that’s been deemed suitable and safe. Traditional climbers even have to hike several miles to reach a wall, rather than […] Read More

5 Essential Traits of Good Business Partners

Many successful businesses start out with a great duo at the helm. Business partners pool their respective talents, ideas, and resources to make something amazing. Are you considering joining with a business partner to build a fitness empire in your city or a health consulting firm to help those in your community? No matter your business goal, a business partnership is a great yet challenging relationship. Before you dive in, take a look at these 5 essential traits of good business partners: Communication. A successful business partnership needs clear and consistent communication. No matter how close you are, communication styles and expectations will differ, so it is best to set boundaries and guidelines early in the business relationship. Also, while it is often good to be in partnership with someone who has different strong points than you, be sure to work out a game plan for business best practices. If one system doesn’t seem to work, it’s perfectly acceptable to rework a plan and start fresh! Integrity. A business partnership will not last long if there isn’t mutual trust and individual integrity. How well do you really know each other? What kind of relationship do they have with colleagues, mutual […] Read More

3 Supplement Sales Trends in 2016

Coasting on the nutritional supplement market over the next five years will require focused targeting of key consumer groups and specialized supplementation. In other words, the market has slowly diverged from the catch-all health boosts and general weight loss. That’s not to say that the weight loss supplement segment has dropped, but rather that others are gaining a considerable foothold. According to the market research firm, Packaged Facts, there are four major trends to anticipate between now and 2020. Of those, the top three are: Gender-specific supplements, primarily those geared toward women. Digestive supplements and probiotics. Supplements for multicultural or specific ethnic groups. Gender-specific supplements are expanding, especially in the subcategory of pregnancy and prenatal supplements. Targeting this demographic requires an understanding of expectant mothers, where they seek reputable information, and their number one priority of baby safety. Previously, public figures have been used to sway opinions. However, more and more mothers are looking for a sincere and genuine mother-to-mother recommendation. Digestive health is another hot category, with sales up 21% in the last year. Probiotics especially have dominated as a supplement segment due to the increasing spread of information concerning man-made foods and the potential harm of gluten for […] Read More

5 Healthy Ways to Treat Your Employees During the Holidays

The holidays are here and if you haven’t already, it’s time to plan ways to treat your employees for their hard work throughout the year. It can seem a bit overwhelming as a business owner or manager, but treating your employees for work well done is important! If you’re short on ideas right now, don’t worry! Here are 5 healthy ways to treat your employees: Gym Memberships. Nothing speaks to your employees about your concern for their well-being than providing them with a gym membership. Whether you choose a large chain with multiple locations or the gym down the street from your office, take into consideration your employees’ lifestyles. Do they commute very far? Do many of them already have gym memberships, and if they do, what kind of gift will you give in place of the company membership? This treat for your employees is useful and encourages a more healthy lifestyle. Team Classes. Organizing classes for your team is a fun way to encourage growth and develop deeper communication and understanding among individuals. For this type of holiday gift to work, it’s important for you to understand your team on some level. How would they respond to fitness or […] Read More

The Right Ingredients for a Happy Heart

Your clients are all health-focused and goal-oriented. But the heart is often neglected or the last consideration. Losing weight. Running a faster mile. Increasing muscle mass. All of these typically come first. So how can you get a client to focus on the heart and make a difference? The trick is marketing with the same tried and true heart health information in a new way. For instance, make heart health a package deal. Don’t simply say that a product or service will help a client lose weight. Also point out that in losing weight, you strengthen the heart. Because your company is immersed in the health industry, you know that there is a link between excess fat (particularly belly fat) and increased blood pressure. Instead of simply marketing a weight loss product or service for its physical effects, add in some heart health details and reminders. Another idea originates from the stress aspect of heart health. Because higher stress means higher blood pressure and an increased risk of heart conditions, aim to help clients and customers decrease their stress without them even realizing it! A gym or health clinic could do this by recommending physical games or encouraging participation in […] Read More

How to Build Success for Your Personal Training Business

Building a successful personal training business is no easy task. The health and fitness field is growing by leaps and bounds, with more and more people getting involved. This is great news, since we all want health and wellness for others, but it can make operating small businesses in the field a challenge. You are the expert, and your team of personal trainers are here to do great work for your clients and build a thriving business. If you are hitting a roadblock or are at the beginning stages of building your business, take a look at these suggestions to help bring you to the top: Become the ultimate source of knowledge for your clients. This may seem like a given, but we mean for you to dive even deeper. It’s really important for your clients to be able to come to you for confirmation or debunking of something they learned from another source. To be prepared, read popular publications in addition to professional journals. Keep up with all of the trends and fads and do your research on anything you don’t already know. When clients trust your expertise, they stick around and tell their friends. Engage your clients beyond […] Read More

5 Tips for Effective Gym Design

Are you looking to update your current gym design? Or are you starting from scratch as a new gym owner? Either way, the design of your gym is a critical part of whether it is successful or not. Consumers have a lot of options when it comes to their gym and thus take into consideration many factors when deciding where to go. Take the following tips into consideration as you work towards your goals as a gym owner as well as those of your customers: Consider New Colors. When designing your gym, the colors you use are very important. Currently, bright orange is a popular option as it conveys energy. While a fun and surprisingly versatile color, it’s important not to overdo it, as with any color. If you are looking for a color palette to explore, consider earth tones. Earth tones convey friendliness and are welcoming and highly versatile. Another option is a white palette, which looks clean, fresh, and is easy to add accenting color to. That being said, white is difficult to maintain, which is a key component of consideration as you design your gym. Keep it simple. We know that some gym spaces can feel tight […] Read More

Debunking 9 Myths From the Gym

As a personal trainer, you hear crazy things at the gym all day. Debunking myths heard around the gym can help your clients train better, see more results, and even help them prevent injury. Here are 9 common myths heard around the gym and what to tell your clients. Myth #1: “Duration trumps intensity.” Working out for an hour is always better than a half hour, right? Not necessarily. The intensity or activity is what matters. Myth #2: “Running is bad for you.” We’ve all heard people claiming that running is bad for the body. A recent study by Stanford University shows that knees of those who run are no less healthy than those who do not. Myth #3: “Runners only need to run.” There are always going to be the people who only come to the gym to run their few miles on the treadmill and head home. However, to stay healthy and prevent injury, it’s important for runners to switch up their routine and incorporate strength training as well. Myth #4: “Crunches lead to flat abs.” Contrary to what many gym rats believe, spending all session doing crunches isn’t the fast pass to flat abs. As a trainer, […] Read More