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Helping Clients with Seasonal Affective Disorder

Have you ever heard of the winter blues? It’s a real thing! In fact, it’s a chemical imbalance in the human body, and it can affect 10 to 20 percent of the population. That means you could appeal to 10 to 20 percent of the population, a large group of potential clients, by acknowledging and helping conquer this condition. In particular, you can target clients and customers in the northern regions because it is more prevalent further north in the country. Formally, the “winter blues” is called Seasonal Affective Disorder (SAD). There are a number of clues and symptoms you can help a client observe, including: An abnormal change in appetite and weight A decrease in energy Heaviness in the arms and legs Fatigue Sleeping longer and still feeling tired Problems with concentration Irritability Increased sensitivity Avoiding social situations If a client brings any of these symptoms to your attention, you can help them beat the winter blues. The first step is informing them about SAD, which can be an instant form of support. The next step is being able to offer them solutions. SAD may be treated in a number of ways which help reduce or eliminate symptoms. The […] Read More