Have you ever heard of the winter blues? It’s a real thing! In fact, it’s a chemical imbalance in the human body, and it can affect 10 to 20 percent of the population. That means you could appeal to 10 to 20 percent of the population, a large group of potential clients, by acknowledging and helping conquer this condition. In particular, you can target clients and customers in the northern regions because it is more prevalent further north in the country.
Formally, the “winter blues” is called Seasonal Affective Disorder (SAD). There are a number of clues and symptoms you can help a client observe, including:
If a client brings any of these symptoms to your attention, you can help them beat the winter blues. The first step is informing them about SAD, which can be an instant form of support. The next step is being able to offer them solutions.
SAD may be treated in a number of ways which help reduce or eliminate symptoms. The most common treatment you can recommend is light therapy, because SAD is often caused by a deficiency of sunlight. A light box or light visor can be prescribed by a doctor, but there are possible side-effects of headaches, fatigue, and eye strain.
Some who find out they have SAD will try to correct the condition through tanning bed exposure. It is important to caution your clients against this ineffective treatment. Tanning beds do not contain the correct type of light needed to simulate daylight, though they do have intense UV rays that can be quite harmful.
To avoid more intense medical treatment, clients with SAD may benefit from slightly altering their diets. Alteration may mean consuming fewer sugars or adding vitamins and supplements including ingredients like Relora®. Relora® utilizes Magnolia extract to have positive effect (a 42% increase) on mood state and a 11% reduction in overall stress. It has been backed by a randomized, double-blind, placebo-controlled study in which patients consumed 250 mg of Relora® or placebo twice daily. For more information on Relora® or the research conducted, contact InterHealth at 1-800-783-4636.
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