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How to Build Client Trust in the Health Industry

Whether you have just opened the doors of your new health business or are trying to improve your client and customer relationships, building trust is key. Without trust in you and your products or services, there’s nothing to inspire clients to return or pass on a recommendation. You may think that repeat customers or word-of-mouth are not top priorities in the age of internet marketing, but it’s just the opposite. Repeat clients are happy customers while dissatisfied clients can shred a positive business reputation by leaving negative reviews for the world to find on the internet.

So how can you increase client trust in the health industry? To start, follow these guidelines:

  1. Be Honest – Just like with personal relationships, a foundation of trust is determined through a record of honesty. If you don’t offer a specific product or service, don’t claim that you do. Instead, say that your company is constantly growing and can look into the product or service requested. Who knows? You could find your next successful idea!
  2. Follow Through on Promises – This suggestion goes hand in hand with honesty. An empty promise that doesn’t come to fruition creates a bad precedent that suggests deceit in the company. No client or customer will feel confident with a company who delivers disappointment, even if it was only a verbal promise.
  3. Do Your Research – Whether you are emailing an informative newsletter to clients, posting fliers in your facility, or writing a monthly blog, your information should come with both experience and knowledge. Show that you are an authority on the subjects surrounding the products and services you offer. Clients will recognize the information as valuable and worthwhile, building your company image as equally valuable.
  4. Be a Source for New Health Insights – When you learn new health facts or discover worthwhile studies, share them with your public. Clients and customers expect more than just a product or service these days. They expect extended value. Sharing also helps develop a larger network on social media accounts.
  5. Offer Reliable Products – Your products should likewise deliver on promises. And since your company image is tied with performance, you should never settle. Find and stock the best products to accomplish your clients’ important health goals like weight management, joint comfort, and cardiovascular health.

Once you have taken these guidelines into consideration and practice, continue striving to serve the needs of your client. Listen to new needs and adjust your practices to fulfill them. If your clients are searching for a reliable source of immune, eye, and/or cardiovascular health, consider stocking products that include L-OptiZinc®. L-OptiZinc® is a form of zinc bound with methionine and has been studied to be an essential trace mineral important in the functioning of those body systems. Looking for other kinds of supplements? InterHealth has a wide variety of ingredients that have been incorporated into successful health products. Find what you need with InterHealth today! Visit our website or speak with a representative at 1-800-783-4636.

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This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.

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