+1 800 783 4636

How to Build Success for Your Personal Training Business

Personal trainer with clientBuilding a successful personal training business is no easy task. The health and fitness field is growing by leaps and bounds, with more and more people getting involved. This is great news, since we all want health and wellness for others, but it can make operating small businesses in the field a challenge. You are the expert, and your team of personal trainers are here to do great work for your clients and build a thriving business. If you are hitting a roadblock or are at the beginning stages of building your business, take a look at these suggestions to help bring you to the top:

  • Become the ultimate source of knowledge for your clients. This may seem like a given, but we mean for you to dive even deeper. It’s really important for your clients to be able to come to you for confirmation or debunking of something they learned from another source. To be prepared, read popular publications in addition to professional journals. Keep up with all of the trends and fads and do your research on anything you don’t already know. When clients trust your expertise, they stick around and tell their friends.
  • Engage your clients beyond the gym. You may have had an uplifting and productive session with your client, but then they go home and live their lives. Depending on the frequency of your sessions, clients can quickly forget progress made. To combat this, end sessions with something your client can take with them, so to speak. Be it a little ‘homework’ (i.e. stretches, simple exercises) or a long-term project such as a food journal that you discuss together. This allows for your sessions to stick more, engaging your clients more than just during your session in the gym.
  • Market yourself! Sure, you may have the standard marketing materials; website, flyers, maybe even social media or local advertising. But, you need to be a walking advertisement for your personal training business. Suit up your team and yourself with branded gear for both in and outside the gym. Also, advertise online. While you likely have social media pages already, you should capitalize on the momentum online with a robust advertising campaign. The sky is the limit!
  • Actively avoid burnout. It is all too easy to think that burnout won’t happen to you or to anyone on your amazing team, but it can. Be proactive and set reasonable hours, especially as the owner or manager. Nothing sabotages the success of a business like burnout.

As you work to build a successful personal training business, have you considered offering supplements? If so, consider a lineup of products with InterHealth ingredients. InterHealth has decades of experience creating studied, tested and proven nutraceutical ingredients. Learn more on our website or call us at 1-800-783-4636.

Recent Posts

Sorry, the comment form is closed at this time.

Terms of Use

This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.

Privacy and Cookies Notice


Please note that Lonza has updated its Privacy Policy. By visiting our website or using services provided by Lonza, you are accepting the practices described in the Privacy Policy.


We also use cookies on our websites. Cookies allow us to give you the best browsing experience and help us to understand how you use our site. You can disable cookies but parts of our website may not work. Please read our updated Cookies Policy for information about which cookies we use and the information we collect. By continuing to use this website, you agree that we may store and access cookies on your device.


By clicking "I Agree", you confirm that you are above the age of 16, that you have read and understood the Privacy Policy and the Cookies Policy, and that you agree to the collection, use and processing of your Personal Information by Lonza in accordance with said policies.