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Jumpstart Your Product Marketing Through Customer Education

Whether you are creating a new health product or are trying to revamp an old one, developing an engaging marketing message around that product is important. This can be done in several ways, but there is an underlying facet that is often overlooked: customer education. Not only do your customers want a great product, they want to understand it. They also want to understand you, the brand, the business, the manufacturer; everything associated with the product. In the health industry, this is especially true. Today’s savvy health consumer already has a broad knowledge-base, but they want to know what you bring to the table. What sets you apart? What can I learn from you? How can I benefit from purchasing your product?

Educating your customers is within reach, no matter the size or scope of your company. As you look for ways to inform and connect with your customers, consider these following points:

 

  1. Know your Customer. This may seem obvious, but it goes a long way to tailoring your marketing and educational efforts for maximum reach. How old are they? What kind of health benefits are they looking for? Are you aiming for people new to the world of supplements or long-time users? What kind of information do they want, need, and currently contain?
  2. Develop Great Content. After you know your customer a little better you can develop great content that will speak to them. This includes outfitting your website to be easy to use, highly informative, and visually appealing. Does your customer base use social media? You create an educational series on health and fitness as it pertains to your product and share with your fans.
  3. Provide Engaging Events. Do you sell your products in a brick and mortar retail store? Have regular educational events at your store where the community can come and connect to others and with your brand.

 

Reach your customers on a deeper level through education. Part of this is believing in your product, which you can do so confidently through InterHealth. We are a trusted resource for both manufacturers and retailers and work with you to ensure you have the information you need. We firmly believe in the power of educated customers and work with our partners to make it happen. Learn more about InterHealth and the unique and powerful supplement ingredients we have available on our website or call us at 1-800-783-4636.

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