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Maximizing Nutritional Supplement Sales

To maximize nutritional supplement sales, a company must study and understand the landscape of the ever-shifting market. Nutritional supplement sales have been on the rise for the past few decades, with a more rapid increase in just the last few years. Back in 2012, US nutritional sales hit $11.5 billion and were estimated to grow to $15.5 billion in 2017.

In actually, the growth rate slowed between 2013 to 2014 due to negative press and better consumer eating habits. The press questioned supplement safety and effectiveness, dampening the market overall. At the same time, consumers ate more functional foods and beverages and did not feel the need to supplement a dietary regimen with pills. Despite this slow nutritional supplement sales growth, the market reached $16.4 billion at the end of 2014, $9 million more than projected for 2017!

Nutritional Supplement Sales Growth Factors

Nutritional supplement sales are still on the rise and projected to climb due to the following factors:

  • An aging population.
  • Rising involvement by consumers in public and personal health.
  • A growing expectation of service and product personalization.
  • Consumers seeking less costly alternatives to traditional medical care.

Nutritional Segments with Positive Growth

As a nutritional company, it’s important to recognize that every segment has ups and downs. Right now, the segments that are performing particularly well include:

  • Condition-specific products. (EX: arthritis relief, blood sugar regulation)
  • Digestive supplements such as probiotics.
  • Supplements with omega-3 (for heart health and additional benefits).
  • Joint health supplements.
  • Eye health supplements.

Any supplement that poses a benefit to reduce the effects of aging is particularly well-received, as are supplements with all-natural ingredients. InterHealth provides a variety of these kinds of natural and anti-aging nutritional supplement ingredients, such as Protykin®. Protykin® is a high-potency extract of the Polygonum cuspidatum root, which contains antioxidant and longevity benefits. To learn more about Protykin® and other nutritional supplement ingredients, call InterHealth at 1-800-783-4636.

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This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.

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