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Reaching Today’s Health Consumer Online

Today’s consumers are tech savvy and online more than ever. With an almost endless source of information available on the internet, consumers are able to find almost anything at the click of a mouse. Additionally, consumers are becoming more and more in tune with marketing trends and behaviors, sometimes aiming to “outsmart”. While this may seem daunting to anyone in the saturated health industry, it can actually be used to our benefit. Take advantage of the online resources within your grasp to help bolster your health business and reach today’s health consumer online.  

Website. The first place to start is with your website. Are current and potential consumers able to easily browse the products or services you sell? Do you offer free health consulting or have downloadable exercise routines? No matter which part of the health industry you are in, there are ways to make your website work for you. Speak with a web designer to ensure your website is functioning properly and bringing you the sales or leads you deserve.


Blogs. Once your website has been updated, the next online platform to consider as you aim to reach health consumers is a blog. Blogs are an excellent way to connect with fans, current customers, and potential clients. Through this flexible platform you are able to show your personality and secure your brand and online presence. In order to reach today’s health consumer, be sure to write engaging and original content. They want to hear your expertise and come away with something valuable from your blog.


Social Media. After you have secured a well-functioning website and posted a few informative blogs, you can focus on social media. Whether you are a fitness instructor or a large health supplement distributor, your social media presence is important for today’s consumer. They want to experience your brand first hand, and social media is the place for it! Don’t worry about promoting every single product sale, but instead develop your personality and voice in a way that resonates with consumers. Find your target audience and engage with them through platforms such as Facebook, Instagram, and Pinterest.


Advertising. Last but not least, it is important to set up an online advertising campaign to reach today’s health consumer. If done correctly, online advertising can be complementary to a consumer’s experience, not annoying or detrimental. Through Google Adwords you can set up paid search advertising and display advertising (the banners you see throughout the web). It is important to target your audience carefully in order to reach the consumers that best fit your company.


With a dedicated effort, you will be able to reach today’s health consumer online. In the saturated health and fitness industry it is important to keep your online presence up-to-date and original. Before you know it, you’ll have more leads, product sales, and fitness clients than you ever expected!


If you are looking for quality ingredients to include in your health supplements or to feature at your clinic or gym, learn more about what InterHealth has to offer. With 15 branded ingredients and over 250 researched publications, InterHealth is a leader in today’s health industry.


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