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Supplement Industry Tips: Email Marketing

In recent years, email marketing has reached a new level of sophistication that marketers and consumers in all industries are taking advantage of. In addition to providing information and details about promotions, email marketing should be engaging your audience and providing value to their everyday lives. Also, simply put, email marketing drives retail sales. Whether you have an brick and mortar health store, clinic, gym or an e-commerce website (or a combination) email marketing is an essential component to marketing and selling your health products.

On board with email marketing for your business but not sure what to do? Here are a few tips to help you take your email marketing to the next level:

  • Create unique and engaging content. The rise of email marketing is no secret, and consumers’ inboxes show it. You want to stand out from the crowd with topline titles that match the content of your email. Make the promotions intriguing and fun! Additionally, be sure your brand has a clear presence and the voice is uniquely that of your business.
  • Less is more. While you may be creating the most beautiful and fascinating emails out there, no one wants to get a barrage of emails each day. Develop an editorial calendar with your marketing team and fine tune your strategy to help draw in consumers and build your brand following. Keep in mind that there is no perfect equation. Do plenty of testing to find the best cadence for your subscribers.
  • Personalize. Connect with your fans on a deeper level with personalization. This can be demonstrated in several ways, including adding the recipient’s first name in the email, creating different email headers that are specific to region or another factor, showing recent purchases, and more.
  • Connect with social media. For a complete marketing strategy, be sure to include your business social media icons in the email. Create content that is share-worthy or build social media into the promotion in some way.
  • Mobile is king. Online activity, including email communication, is increasingly done on mobile devices. Besides the design needing to be optimized to mobile, consider how your headlines, product photos, exercise demos, etc. will look on various formats.

Captivating an audience through email marketing is no easy task, but it is well worth the effort. Especially for those in the saturated fitness, health, and supplement markets. Are you looking to diversify your product offerings? We at InterHealth have been researching and developing quality nutraceutical ingredients for over 28 years and helping our partners communicate that value to consumers. Learn more about what InterHealth has to offer on our website or call us at 1-800-783-4636.

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