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Supplement Use in Four Consumer Types

With the power of the internet, people can research and learn about healthy living more than ever before. In the past few years, consumers have been turning to self-care and a natural approach for ailments before moving to the pharmaceutical industry. This natural approach to healthcare is why the supplement industry continues to grow rapidly. People want to maintain their health and visit the doctor less. Consumers research their products and ingredients to find the supplements that work the best for their needs.


The growing use of supplements is being seen among everyone, but the four following consumers tend to be heavy purchasers of supplements. Continue reading to learn more about each consumer and the type of supplements they look to purchase.

Body Builders

  • Body builders are different from other types of fitness fanatics. Bodybuilders look to show off their muscles, become more defined, and are as worried about the appearance of their muscles as they are about the strength of their body. For body builders, they want a supplement that promotes steady muscle growth, strength, and a quick recovery. Many bodybuilders utilize the a supplement containing ZMA®. ZMA® is a non-steroidal supplement for muscle support. It increases testosterone levels by 43 percent. Testosterone is especially important for muscle recovery and the muscle regeneration process. It makes a body builder stronger and helps aid a quicker recovery.

Weight Loss

  • People that are beginning their weight loss journey are usually looking for extra support from a health supplement. Whether it is a supplement that curbs their appetite, increases their metabolism, or helps prevent unhealthy cravings, weight-loss consumers want a supplement that works. InterHealth has developed a variety of different ingredients that support healthy weight loss and weight management. Popular InterHealth ingredients are SuperCitrimax®, Meratrim®, 7-Keto®, and LOWAT®.

Optimal Health

  • Other consumers are simply looking to support a healthy lifestyle. To help these kinds of consumers, we’ve created ingredients to help support healthy living. Seditol® was created to support healthy sleep. Aller-7® is useful for respiratory health. Relora® was created to support a healthy, less stress mind. Protykin® supports healthy aging. Optiberry® is used for total antioxidant support.

Joint Discomfort

  • Joint discomfort is a growing issue as a high number of our population ages. Luckily, InterHealth has developed UC-II®. UC-II® is one of our most popular ingredients. It’s proven to be safe, highly effective, and deliver fast results. UC-II® is a quickly becoming the ingredient that people look for to relieve their joint discomfort.

To learn more about InterHealth ingredients, our research process, and our industry, visit our website. If you already have an ingredient in mind and would like to talk to a representative or make a purchase, please email us at info@interhealtusa.com. To speak with a representative directly, call us at 800-783-4636. We look forward to doing business with you.

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This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.

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