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Target New Audiences By Adding Vegan, Kosher, and Non-GMO Ingredients

Vegan, kosher and non-GMO. When you see that on a product label, your reaction might be “that’s nice.”  You’re missing a bet, however, if you don’t consider how these ingredients (or lack of certain ingredients) can make a difference to your clients. There may be a new audience out there that you’re missing by not offering or recommending vegan, kosher and non-GMO products.

Vegan is a more restrictive vegetarian way of eating that avoids animal proteins and fats in all forms, including fish and poultry, eggs, milk and other dairy products. Vegans typically don’t use animal products either, such as leather, fur or wool or ingredients in supplements that are derived from animals, such as gelatin (made from meat) and other animal-derived ingredients. Approximately half of the 16 million vegetarians in the U.S. are vegans.

Kosher is food that is prepared, cooked, and sold according to Jewish religious requirements and laws. This refers to how animals are handled and prepped before consuming. This also includes what foods can be mixed and how to cook according to Jewish religious principles. Approximately 21 percent of the 5.3 million Jews in America keep kosher.

GMOs, genetically modified organisms, are created in a laboratory by inserting genes from one plant or animal into another. GMO salmon is one of the latest foods – genes from eels are implanted into salmon to increase growth rates. GMOs are very controversial, however, and research indicates there may be health problems over the long term from eating GMO foods. The only kosher certifying agency for organic foods recently announced that non-GMO ingredients would not be allowed in kosher foods. This is related to concerns that GMOs increase the risk of allergies and other health problems.

Obviously, there are plenty of people out there who are either concerned about or restricted from eating foods and taking supplements that are not vegan, kosher or GMO-free. That’s one reason InterHealth makes sure our products meet those standards whenever possible. For example, our product Syntrinol® – a blend of citrus and palm fruit extracts – helps support healthy blood fat levels and is kosher, vegan and GMO-free. When you make recommendations for or sell products to promote health, you want to reach the widest audience possible. InterHealth can help you meet that goal. Please contact us if you have questions or need more information at www.interhealthusa.com or call us at 1-800-783-4636.

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This is business-to-business information intended for food and supplement producers, and is not intended for the final consumer. This information is based on our own research and development work and is, to the best of our knowledge, reliable. However, Lonza does not assume any liability or risk involved in the use of this information, as conditions of use are beyond our control. Manufacturers should check local regulatory status of any claims according to the intended use of their products.