Your clients are all health-focused and goal-oriented. But the heart is often neglected or the last consideration. Losing weight. Running a faster mile. Increasing muscle mass. All of these typically come first. So how can you get a client to focus on the heart and make a difference? The trick is marketing with the same tried and true heart health information in a new way.
For instance, make heart health a package deal. Don’t simply say that a product or service will help a client lose weight. Also point out that in losing weight, you strengthen the heart. Because your company is immersed in the health industry, you know that there is a link between excess fat (particularly belly fat) and increased blood pressure. Instead of simply marketing a weight loss product or service for its physical effects, add in some heart health details and reminders.
Another idea originates from the stress aspect of heart health. Because higher stress means higher blood pressure and an increased risk of heart conditions, aim to help clients and customers decrease their stress without them even realizing it! A gym or health clinic could do this by recommending physical games or encouraging participation in social exercise classes. You could also post flyers for other types of hobbies that allow the mind to unwind, such as knitting or puzzles. A company creating health supplements could create a web page about stress that links to outside stress-relief resources.
Music is another great tool for a happy heart that you can utilize in your gym, clinic, or retail store to lower stress and create a more positive environment. It’s also highly motivational for clients to lose weight. Consider highlighting a hip hop or Zumba dance class. Stretching and yoga classes can work similarly, providing a stress-free zone! Each of these types of classes can be marketed in flashy ways that promote weight loss, belly toning, and other catchy and common health goals.
If you’re a provider of supplements, consider incorporating ingredients like omega-3 fatty acids (normally found in fish, for example) which can help ward off heart disease. The flavonoids in dark chocolate also lower heart disease risk by reducing inflammation. Nuts pack a punch of good fiber and proteins which help the cardiovascular system as well.
As for manufactured ingredients, try the clinically studied herbal blend CardiaSlim® which has been studied and found to produce major cardiovascular benefits, keeping LDL, HDL, and triglyceride levels in check. For more information on the clinical studies and how you can incorporate CardiaSlim®, call InterHealth at 1-800-783-4636.
Office: 5451 Industrial Way
Benicia, CA 94510