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Tips for Getting Your Health Product on Store Shelves

When you have a quality health product, getting it in front of people is an important way to increase sales. If you have a smaller market presence or are just starting out with your business, this could be difficult. We’ve got a few tips to help get you started on creating a plan to help get your health product on store shelves.   

  1. Health_Product_Store_ShelvesFocus on packaging. Design your packaging with the intent to sell. Eye catching packages not only attract consumers, but the store owners who purchase your products for resale as well. It’s always good to do some research to find out what types of product design your target market will respond best to.
  2. Create some hype. There are several ways to create hype to demonstrate the popularity of your product. For example, press releases, social media engagement, and a visually pleasing website can all help sway a decision to purchase.
  3. Find the right store. Consider your health product and research different stores to choose which store or stores are a good fit for your product. It’s important to choose stores that will attract consumers who are likely to purchase your health product, so choose wisely.
  4. Visit the store in person. Determine how your product will fit best into the layout of the store and the shelves. You can present a few product placement ideas to get the store owner or manager thinking about how nice your health product will look in their store.
  5. Make a memorable pitch. Remember, you are selling to someone who needs to sell to someone else. So, make sure you have a good pitch prepared that explains all the benefits of the health product and why people will buy it. Leave behind a sell sheet with specific product details, your contact info, and any other helpful information.  
  6. Quality product. Use quality ingredients so that you have a reliable product that can prove results for the people who use it. If your product provides the results that it claims to, people are likely to buy it. If sales are good, stores will continue to stock their shelves with your product.


Consider these steps when thinking about trying to get your products sold in stores. Be sure to have a plan before you set up a meeting with a store. It’s important to be confident in your product! Explain the benefits of your product and pique the interest of the store owner or product purchaser by showing them why their customers will like your product. Being able to explain the benefits will help the purchaser understand the effect your product can have on their store sales and will encourage a positive outcome. For more information on using a researched supplement in your health product, contact InterHealth at info@interhealthusa.com or call us at 1-800-783-4636 to speak with one of our representatives.


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