Establishing your health business as an authority in the industry requires connecting with the community of your clients and developing personal relationships founded on solid information and products. That’s what service is all about. One way to do this is by turning contradictory health views into facts that your clients will no longer be confused about. With all of the ‘breaking news’ out there, this goal can be tough. But ultimately, it will pay off with more client recommendations and a stronger reputation for new client channels.
Here are some of the more recently publicized health contradictions and what to say to set your clients straight:
The truth is that all alcohol has some benefits for the heart. These include raising HDL cholesterol (the good kind) and reducing the risk of blood clot by thinning blood. Red wine specifically has antioxidants like resveratrol which protects human cells as well as reduces the effects of inflammation and aging. However, drinking large amounts of any alcohol can also lead to cancer or liver disease, so drink in moderation. For most people, this means one glass every other day.
A study published in the Annals of Internal Medicine claimed that saturated fat from animal products (such as butter) didn’t increase the likelihood of developing heart disease. Despite this, the majority of research on the subject maintains that any saturated fat clogs arteries with cholesterol. Thus, it’s best to limit the daily intake of these fats (including butter) to no more than 5% of daily calorie intake.
There have been a few studies which have shown a subset of people losing more weight when incorporating artificial sweeteners into their diets. At the same time, other studies have concluded that those who use artificial sweeteners (especially diet soda) are heavier. And yet other studies are now surfacing that claim fake sugars lead to glucose intolerance and diabetes. Whether sweeteners help individuals lose weight or not, it’s best to advise against their use for this reason. Fake sugar confuses the body, altering its chemical makeup. There are better ways to lose weight, such as reducing normal sugar intake or exercising more.
Consider creating a monthly newsletter or posting a health bulletin to inform your clients about health news and help them understand the truth in all of the conflicting content. Doing so will increase your authority in the health industry, helping your business grow.
Likewise, keep your client base informed about changes to health supplements and the best current options for their needs. In the case of weight loss, suggest products with Meratrim®. Be sure to familiarize yourself with all of the most recent information on this proven weight loss ingredient here, and call InterHealth with questions: 800-783-4636.
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Benicia, CA 94510