IRI scan data from 2015 showed that UC-ll® had unprecedented growth in the joint health sector of the supplement and vitamin marketplace. In fact, that growth was at 61% over a 52 week period, far outperforming the general joint health market which declined by 15%. Though glucosamine and chondroitin still dominated, UC-ll® was predicted to grow even more as a contender due to its small, single dose requirement.
Because the joint health sector constitutes a primary ring in the supplement industry, UC-ll® could be a major factor in gaining higher returns for inventory investment. And according to the continuation of emerging IRI data, there is still no foreseen saturation point.
As of September 7th, 2016, UC-ll® joint health product sales were still growing in the double-digits. In fact, the sales growth almost matched the previous data, coming in at 57% over the past 24 weeks.
What does this mean for the joint health industry?
Products containing UC-ll® are continuing to beat out the growth of legacy ingredients glucosamine and chondroitin. According to Pat McCollough, InterHealth’s Chief Commercial Officer, “UC-II’s productivity is through the roof. UC-II’s shelf presence represents 10% of the SKU’s in MULO and the average UC-II® product generates 20% more dollar per SKU, or productivity, than traditional joint products.”
In other words, UC-ll® products make great use of shelf space, producing a continuously high investment even as distribution grows.
Recent data also shows that the sale of products containing UC-ll® does not seem to be dependent on BOGOs or other offers. Customers are choosing UC-ll® products and buying them more frequently off the shelves.
UC-ll® is type-II undenatured collagen, manufactured in the United States. Just 40 mg each day of UC-ll® can offer amazing benefits to joint mobility and flexibility. Many clinical and research studies have supported the efficacy of UC-ll® and its benefits, including for patients in osteoarthritic populations.
InterHealth is a supplier, marketer, and distributor of a variety of health supplement ingredients that can be utilized in the manufacture of supplements and powders as well as food and beverages. We strive to help your company enhance its product line and grow in your desired sector, from joint health to weight loss.
For more information on additional ingredients and our clinical studies, call us at 1-800-783-4636.
Office: 5451 Industrial Way
Benicia, CA 94510