Fish oils and other Omega-3’s have long been a contender in the nutrition market. Back in 2011, it was the 5th leading supplement category, being worth just over $3 Billion globally. The first and still reigning contender is the multivitamin. However, heart health supplements are gaining fast. In fact, some nutritional experts believe that the market for heart health has grown too rapidly, leading to an increased number of supplements that simply don’t stand up to the quality expected by consumers.
Why is this happening?
The simple answer is that manufacturers and marketers are in a bind with structure-function claim language and stringent labeling requirements. If an ingredient supports any body function linked to heart health, all the label can read is that the supplement supports heart health with no explanation or connection as to why and how. Thus, consumers searching for a supplement that does something very specific (i.e. lowering blood pressure) may not find the results they are looking for without trial and error of many different brands and products.
Thus, nothing is wrong with the products themselves. The problem lies in the educational gap between manufacturers, marketers, and consumers.
How can you provide better service to the consumer?
Manufacturers should look to bridge the gap. That doesn’t mean explaining the complexities in the modes of function for heart health ingredients. Most consumers will not benefit from knowledge concerning the pathways a particular ingredient might take to resolve a problem. Instead, emphasis should be put on education about the end result. If you cannot address a specific heart health benefit on a label, it’s time to create a virtual label that identifies a sub-category within heart health.
Just as manufacturers research the ingredients for their products, allow consumers to likewise research the products. Establish the history and performance results of specific ingredients. In other words, give them a brand that they can trust.
What are the heart health benefits of Sytrinol®?
Sytrinol® modulates three biomarkers for heart health: total cholesterol, LDL cholesterol, and triglycerides. According to published peer-reviewed, randomized, double-blind, placebo-controlled research, statistically significant results occur within 4 weeks with only 150 mg twice per day.
If you’re looking for an ingredient that can benefit consumers on several levels of heart health, trust in Sytrinol®. For more information on the research, benefits, and uses, contact InterHealth at firstname.lastname@example.org.
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