It’s the nature of consumers to want the best product on the market. No matter if it’s books, clothes, food, or health products. When a product works for someone, they refer friends and family to that product. Word spreads and the company’s customer base grows. But that product may not be as enjoyable or reliable to everyone referred. There’s no blanket product that will make everyone happy. That’s why there are so many brands, styles, and ideas in any given industry.
No Single Best Health Supplement
Likewise, for fitness centers, health clinics, gyms, and fitness product retail stores, the absolute best supplement that’s guaranteed to help every client lose weight doesn’t exist. Recognize and dismiss the idea that there is one “best” product or service for your customer base.
Brands often specialize in one specific thing, and that’s even more the case where health supplements are concerned. No two brands have developed the same formula in a lab. No two brands will utilize the exact same ingredients and measurements. And no two supplements will work the same on all customers.
Provide a Variety
Because every single person is a unique case, your supply of weight loss supplements should have the same variety. Is there a weight loss supplement that works better depending on age or gender? What about based on physical activity? Price range? Number of doses?
Acquire a variety of health and weight loss supplements that fill distinct needs. Catalog the differences between your supplements and who will benefit. Train your staff on the details so that they can help someone find the right supplement to try. This variety and method helps increase success cases and prompt repeat customers.
Additionally, stocking a variety of quality health supplements increases the probability that you’ll have a product that a walk-in guest requests.
Find a Balance
Stocking a variety of products benefits your business as stated above, but having too many options can also produce more risk. An unattended guest could potentially be overwhelmed by choices, or you could lose money on unpopular or unknown products that sit on the shelves.
To mitigate these risks, increase your variety gradually. Try stocking a select few new products at a time rather than many. Give them time to be seen and pointed out by your team. Experiment over time versus all at once. And maintain a healthy stock of the most well-known products as a foundation.
The Next Step
If you’re ready to take the next step and put a few new supplements on your shelves, contact InterHealth. InterHealth has a solid history of clinically tested and significantly beneficial weight loss supplements with ingredients such as Super CitriMax® and 7-Keto®. Call today at 707-751-2800!
Office: 5451 Industrial Way
Benicia, CA 94510